Red Heart Campaign Logo

How would you like to be part of a fantastic new campaign to help eradicate hatred, xenophobia and discrimination in our communities?

Wouldn’t it be nice if we all pledged to simply treat others how we would like to be treated ourselves?! We thought you would agree! That’s because you’ve got a RED Heart!

We are asking you to do three things:

1. Take the Pledge!

This is quick and won’t cost you a penny! Simply complete the form on this page and click Submit. We have already received:

9000+ Pledges

2. Share the Campaign

When you’ve taken the pledge, please share this page with your friends, family and colleagues using the links below.

3. Learn more about Respect, Equality and Diversity

And finally, follow the links below to learn more about how you can help to stop hate crime, extremism and radicalisation.

The RED Heart Campaign: Have you got a red heart?

Sign up and take the pledge now if you agree that:

  • I will always treat others how I wish to be treated!
  • I will always be supportive of differences I do not understand
  • I will always appreciate and celebrate diversity and our cultural differences
  • I will always look for ways to support my fellow citizens and help whenever I can
  • I will not look the other way if I witness hatred or discrimination

What to do if you experience or witness a hate crime

If you or someone you know has experienced a hate crime there are several things that you can do:

  • Make sure that you and the person are safe
  • Report what has happened as soon as possible to either the police or the stop hate telephone line, let them know there has been a hate crime
  • If there is any do not clear away the evidence and take photographs if you can
  • Keep details of who you speak to about the incident, including any police officers
  • Keep any local crime reference numbers that the police give you, and notes of events where and when etc.
  • Get help from your housing provider if possible or appropriate
  • See if there is a local organisation that you can help you – and get this by calling the stop hate line on 0800 138 1625

Why is important to report hate crimes and incidents

If we know what is happening we can work together with local authority agencies charities and community organisations to take action against the perpetrator and support the victims and Witnesses. Together we can help stamp out hate.

Agencies may be able to:

  • Collect evidence and investigate
  • Provide home security for victims
  • Take photographs of evidence
  • Provide equipment to record with CCTV to collect evidence

Speaking out about a hate crime even if it seems trivial can have a big impact, it not only helps the Victim to get support it can help to make your local area safer.

Sadly most hate crime goes unreported, we want to understand the incidents of hate crime and how it affects communities we can understand the problem and tackle the issues.

Support victims their families and any witnesses

Support people through the whole criminal justice process. If you or someone you know has experienced a hate crime please go to our website and complete the questionnaire to help us monitor what is happening


You do not have to disclose any personal details if you wish to report a crime. If you don’t want to speak to the police or if you would like extra support you can call the ‘Stop Hate Line‘.

You can report a hate crime by text on 07717 9890 25 or via web chat

Recording incidents at any time through this confidential and independent service, the regions they cover is on their website.

0800 138 1625

If a crime is happening now call the police on 999 or 101 for a police non-emergency. Stop hate line may be able to offer you more support even if you do not wish to tell them your name, they can also call you back with an interpreter if needed.

What is hate crime?

Hate crime has many forms it can include name-calling and verbal abuse, it can be graffiti or writing offensive notes emails or messages, damage to property or homes or personal belongings, physical attacks of violence including sexual violence, it may be intimidation threats, bullying and harassment, discrimination and deliberate exclusion, arson and setting fire to things, and murder.

Hate crime is any behaviour that a person thinks is caused by hostility toward, prejudice against or hatred of:

  • Disability: includes and physical disability learning disabilities hearing and visual impairments
  • Mental health problems or illness
  • Gender identity: people who are transgender, transsexual or transvestite
  • Sexual orientation: people who are gay, lesbian, bisexual or heterosexual etc.
  • Religion, faith or belief: including Jewish, Sikh, Hindu, Muslim etc.
  • Race, skin colour, nationality, ethnicity or heritage: Black, Asian, Minority, and Ethnic communities; Traveller, refugees or migrants etc.

What is xenophobia?

Xenophobia is a dislike of or prejudice against people from other countries.

Extremism is the holding of extreme political or religious views; often inciting hatred, and radicalisation is the action or process of causing someone to adopt radical positions on political or social issues.

The Red Heart Campaign is part of the Building a Stronger Britain Together (BSBT) programme and is funded by the Home Office. Ipsos MORI (an independent market research company) has been contracted by M&C Saatchi and the Home Office to evaluate the BSBT programme. The data provided does not identify you personally and will only be shared in an anonymised form with Ipsos MORI for monitoring purposes. Anonymous data shared will be processed by Ipsos MORI and reported in aggregate to the campaign sponsors, M&C Saatchi and the Home Office. All identifiable data, meaning your name, postcode and email address, will not be shared with Ipsos MORI, M&C Saatchi or the Home Office, and will only be held securely by Wirral Change. Ipsos MORI is a member of the Market Research Society. By submitting your information you agree for your data to be used in this way.